The corporate’s premise is straightforward. Enable followers to bid for shared display screen time with their favourite TikTok celebrities, and it’s one which has attracted the eye of some of the platform’s stars with a number of million followers.
The corporate was in a position to hook 3,000 customers with one put up from Anna Shumate, a TikTok star with 6.5 million followers who goes by the deal with of “annabananaxdddd,” in response to the corporate’s founder, Cole Mason.
PearPop’s platform works by letting TikTok celebrities set a value for sharing display screen time. They will settle for bids and preview the content material to approve to ensure it’s aligned with their persona on the platform. The fee is made by Stripe and the software program verifies fee. As soon as paid, the superstar posts the shared-screen video.
“We constructed it for the influencer,” mentioned Mason. “In case you’re a fan making an attempt to entry your favourite TikTok star, then they will entry them by PearPop as an alternative of making an attempt to contact a supervisor and pay for authorized charges. You possibly can simplify that and try this tremendous simply.”
Mason thinks the corporate can rack up 100,000 customers over the subsequent three months and can head out to boost a seed spherical as soon as he reaches that milestone. An Android and iOS model of the service is anticipated to launch in November, in response to Mason
The journey to founding PearPop started on the ground of an residence in New York Metropolis. Mason was an aspiring mannequin and serial entrepreneur who bought do-it-yourself picket crosses door-to-door as a toddler and graduated to promoting gloves for avid gamers in highschool. Mason had moved to New York when he was signed to Ford Fashions.
After sleeping on the ground of a buddy’s residence on St. Marks Place in Manhattan’s East Village, Mason tried to land modeling gigs however discovered extra success as a promoter and supervisor of mannequin residences (locations the place younger, fairly individuals can keep without cost in change for making appearances at a couple of golf equipment round New York).
“I hated it,” Mason mentioned. “I at all times wished to get into stuff in tech.”
Mason took the money from his promotion work and turned his consideration to the tech trade quickly after. As a struggling mannequin who was constructing a community of associates in social media, he realized that the issue with the platform was breaking by.
His preliminary answer was to construct a platform known as GramEnvy, which tried to discover a option to progress hack Instagram.
“The one option to develop your personal Instagram was to have individuals put up with you or about you and leverage their large following.” Mason mentioned. It was one thing simpler mentioned than carried out, and it was made more durable by algorithmic adjustments that finally compelled GramEnvy to shut.
However Mason was bitten by the entrepreneurial bug, and was impressed by the rising success of Cameo to provide you with one other manner that might allow in style minor celebrities on social media platforms (who had been working a tier beneath the A-listers with tens of thousands and thousands of followers) to monetize their efficiency on varied platforms.
And whereas Cameo is a manner for celebrities to monetize their following, it doesn’t create the publicity that would-be social media stars are searching for. That’s the issue that Mason thinks he’s solved with PearPop.
Different entrepreneurs, like Spencer Markel, the chairman of the Los Angeles-based kids’s clothes and leisure model, CubCoats, thinks so too.
Markel was launched to Mason by a mutual buddy from New York and has come on as an adviser to the corporate since Mason started engaged on it roughly 10 months in the past. For Markel, the potential to truly share screens through TikTok’s platform makes PearPop a doubtlessly extra profitable choice for celebrities.
“There’s plenty of completely different ways in which that is going to handle a spot available in the market,” mentioned Markel. He believes that the service needs to be a powerful monetization alternative for the TikTok stars who discover themselves one degree down from their higher-wattage friends with tens of thousands and thousands of followers.